Atora Made Great Steak Pudding Cups From the 1930s

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“Atora” is the Maori word for chronic heart disease. When we first saw this ad from the 1930s, we read “Atora” as “aorta” and thought these looked like cross sections of an artery. In reality, they are beef suet tarts or beef fat pastries, which sound just as appetizing.

You will be charmed with these dainty little puddings —so wonderfully light and digestible when made with ‘Atora.’ The novelty of a small pudding for each person makes a refreshing change; and not only that — you are able to prepare just the right quantity without risk of running short or having wasteful left-overs.
Recipe:
4 oz. Self-raising Flour or 4 oz. Plain Flour & 1/2 tea-spoonful Baking Powder.
2 oz. fine Breadcrumbs. Pinch of Salt.
3 oz. Shredded “ATORA.”
Mix these ingredients. Add cold water to make a moist paste, firm enough to handle. Cut 9 oz. steak into thin strips and 3 oz. ox kidney into pieces. Roll in a tablespoonful flour seasoned with salt and pepper, then wrap each piece of steak around a piece of kidney. Grease 4 breakfast cups (or bowls of similar size) and line them with paste. Put in filling (3 oz. per cup), fill with water or stock, cover with paste, then with buttered paper. Tie cloths over and steam for 3 hours.

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