A woman stands outside the Adele Ross clothing design store, looking at an anti-miniskirt sign in New York City in August 1966. The sign reads, “If the necklines get any lower and the skirts get any higher… You can use the dress for a belt.”
|(Photo by Hulton Archive/Getty Images)|
To say all fashion was dictated by the major designers until the 1960s is an understatement. What is reflected in this picture is the beginning of the downfall of the stylish clothing controlled by designs that were driven for centuries by the royalty of Europe.
The 1960s defined the rise of youth in society as a whole. Up until then, the young were relegated to fashion approved by their elders. The rebellion of youth in the 1960s impacted designers as they unexpectedly decided for themselves what clothes best reflected their ideals.
To the horror of designers, it became chic to put together several cheap colorful items for their outfits. This cut the old school shops out of a huge chunk of the clothing market. Mini skirts led the way.
The messages in the window are basically a protest of the protestor’s fashion choices. They were in a battle to retain their share of the market.