Vintage fat-shaming weight loss ads from Ry-Krisp, 1930-1950

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Ry-Krisp, a brand of rye crisp bread, was founded by Arvid and Erik Peterson, who immigrated to the United States from Sweden, and brought with them a recipe for traditional Swedish “crisp bread.” Crisp bread or knackerbrod was a staple of the 19th-century Scandinavian diet. It was often made of rye, required no yeast, and […]

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