With the arrival of more money in people’s pockets to spend on both essentials and luxuries (first in the United States from the late 1940s and then in other industrialised countries from the mid-1950s) shops and shopping were transformed.
In the 1960s and early 1970s, an increasing choice of branded products filled supermarket shelves, amongst them frozen and chilled items such as ready-made meals, yoghurt and desserts (for most homes now had a refrigerator).
Fashion was still a necessity in this period. With many breakthroughs, new styles of the 60s and 70s, including skirts, bell bottom pants, shorts,… they have changed the way people were shopping.
Take a look at these cool pics to see how people went shopping from the 1960s and 1970s.