In 1972, Polaroid introduced its iconic SX-70 camera. It was an evolutionary leap from the groundbreaking “Land Camera” invented in 1947 by Polaroid co-founder Edwin H. Land. These gorgeous SX-70 photos from a time when instant photography was still in the realm of magic. The shots were taken by LIFE photographer Co Rentmeester who had a chance to put the SX-70 through its paces before it was available for purchase.
The SX-70 fully captured the imagination and the attention of photography buffs, industrial design aficionados and pop culture commentators alike. Far from a mere consumer product, the camera quickly became associated with, and in a sense helped to define, the early Seventies.
Dancers photographed from above with a Polaroid SX-70 camera, 1972.
Dancers photographed from above with a Polaroid SX-70 camera, 1972.
A study in motion featuring two dancers from the Joffrey Ballet, made with a Polaroid SX-70 camera, 1972.
Portrait of a fashion model, made with a Polaroid SX-70 camera, 1972.
Nude photographed with a Polaroid SX-70 camera, 1972.
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