Beautiful Photos of St. Moritz, ‘the Most Fashionable Village in Europe’ in 1947

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In 1947, LIFE photographer Alfred Eisenstaedt came to the famous Swiss resort of St. Moritz and photographed the luxurious life at the place in the post-war years. Its March 10, 1947 issue read:

“The exiled royalty, minor princes, beauties, near beauties, sportsmen and bankers of the International Set consider St Moritz the place to spend a winter holiday. It is not just because this village, tucked high in the Alps of southeast Switzerland, is world-renowned as a winter sports center, with a famous Olympic bobsled run, unparalleled ski slopes and miles of beautiful mountain trails. It is mostly because St. Moritz is the most fashionable village in Europe. For more than half a century royalty has assembled on its Alpine slopes, at its outdoor cocktail bars and in its luxurious dining rooms. St. Moritz has always been the place to see the world’s great. It has also been the place for the not-so-great to be seen.

Somehow St. Moritz got through the war without closing. This winter, despite currency restrictions, the resort has all the sybaritic elegance of prewar years…. Only nowadays, as one native observed, ‘The princes are not princes any more.’”

Below are 32 photographs capture stunning and extravagant scenes at the resort in 1947:

Street scene in snow-covered winter-resort village.

Sleigh-ride from town to jumping hill in snow-covered ski-resort village.

The Palace Hotel in center of fashionable winter resort.

Woman walking pet chihuahua in snow-covered winter-resort village.

Privileged dog gets thorough whisking when he returns to hotel from snowy streets.

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