Born 1875 in Livorno, Tuscany, Italian-French poster art designer and painter Leonetto Cappiello mainly lived and worked in Paris. He is now often called ‘the father of modern advertising’ because of his innovation in poster design.
|Posters by Leonetto Cappiello|
The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D’Alesi. Cappiello, like other young artists, worked in a way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm.
Over the course of his career, Cappiello produced more than 530 advertising posters. He died in 1942 at the age of 66. Today, his original posters are still collected, sold at auction and by dealers around the world.
Here below is a set of amazing posters designed by Leonetto Cappiello from between the 1900s and 1930s.
|ABSINTHE Extra-Superieure, 1900|
|Absinthe Gempp Pernod, 1900|
|Biscuits H Lalo Amandines de Provence, 1900|
|Absinthe Ducros Fils, 1901|
|Corset Le Furet, 1901|