Founded by the Dell Company of New York City it initially sold for 10 cents, Modern Screen was an American fan magazine that for over 50 years featured articles, pictorials and interviews with movie stars (and later television and music personalities).
|Modern Screen covers in the 1930s and 1940s|
Modern Screen magazine debuted on November 3, 1930, and quickly became popular and by 1933 it had become Photoplay magazine’s main competition. It began to brag on its cover that it had “The Largest Circulation of Any Screen Magazine”, and Jean Harlow is seen reading a copy of Modern Screen in the 1933 film Dinner at Eight.
During the early 1930s, the magazine featured artwork portraits of film stars on the cover. By 1940, it featured natural color photographs of the stars and was charging 15 cents per issue.
Contributors to the magazine included famed photographer George Hurrell and famed writers like Faith Baldwin. Louella Parsons wrote a column entitled “Good News.”
The magazine remained popular through the 1970s. In the early 1980s, however, the popularity of general interest celebrity publications like People magazine proved to be the end of old-fashioned movie fan magazines. Modern Screen became a bimonthly magazine, but in 1985 publication of the magazine ceased.
Here below is a set of fabulous photos that shows covers of Modern Screen magazine in the 1930s and 1940s.
|Miriam Hopkins on the cover of Modern Screen, March 1930|
|Norma Shearer on the cover of Modern Screen, December 1932|
|Kay Francis on the cover of Modern Screen, December 1933|
|Ruby Keeler on the cover of Modern Screen, August 1933|
|Sally Eilers on the cover of Modern Screen, June 1933|