Julius Klinger (1876–1942) was an Austrian painter, draftsman, illustrator, commercial graphic artist, typographer and writer. He studied at the Technologisches Gewerbemuseum in Vienna.
In 1897, Klinger relocated to Berlin, where he worked extensively as a commercial graphic artist until 1915. Together with the printing house Hollerbaum und Schmidt, he developed a new fashion of functional poster design that soon gained him international reputation.
Beginning in 1918, Klinger designed a comprehensive and noted campaign promoting the “Tabu” company’s cigarette rolling paper, that was advertised all over Vienna in 1918-19. He devised a promotional strategy, spanning from small-sized newspaper advertisements to billboards and painted firewalls – construction site fences and winterized fountain paneling were used as advertising space, too.
Klinger’s final poster was designed towards the end of 1937 for the Ankerbrot-Werke factory. In 1982, Klingerstraße in Vienna-Liesing was named after him. Here below is a set of amazing posters illustrated by Julius Klinger in the early 20th century.
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