Pink has a history of being such a polarizing color. Those who opted for it were seen as either brave or Barbie. “Pink is in the air,” says Robert E. Jackson. He’s right. It’s the color of the moment, celebrated in a new shade called Millennial Pink.
Even if you haven’t heard of Millennial Pink, or didn’t know that it went by this name (it’s also known as Tumblr Pink and Scandi Pink), you’ve seen it. At first, in 2012, when this color really started showing up everywhere, it appeared as a toned-down version of its foil, Barbie Pink, a softer shade that looks as if all the blue notes have been taken out. By the time everyone started calling it Millennial Pink in the summer of 2016, the color had mutated and expanded to include a range of shades from beige with just a touch of blush to a peach-salmon hybrid.