Early 20th-century cigarette ads glamorized smoking, associating it with sophistication, success, and modernity. They often featured stylish men and women, promoting cigarettes as symbols of elegance, freedom, and health. Brands like Camel and Lucky Strike used catchy slogans like “More doctors smoke Camels” and “It’s Toasted” to suggest quality and safety.
Smoking was also marketed as part of a glamorous, aspirational lifestyle, often endorsed by celebrities. These ads were designed to make smoking seem desirable and socially acceptable, with little awareness of the health risks at the time.
Here below is a set of whimsical cigarette ad posters illustrated by Juan Carlos Huergo (1889–1962) in the 1910s and 1920s.
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