On February 16, 1967, British cultural icon and supermodel Twiggy (Lesley Hornby) officially launched “The Twiggy Look Collection” in London. At the time, Twiggy was 17 and at the height of “Twiggymania.”
The collection was born out of a collaboration between Twiggy and two fresh graduates from the Royal College of Art, Paul Babb (or Babbs) and Pamela Proctor. Funded and manufactured by dress makers Leonard Bloomberg and Sidney Ellis, the line aimed to capture the rebellious, youthful energy of London’s “Youthquake” and make high fashion highly accessible to the average teenager. At launch, garments were famously priced between £3 and £6, allowing everyday young women to easily recreate Twiggy’s style.
The line perfectly encapsulated late-1960s Mod fashion, mirroring Twiggy’s own distinct personal aesthetic. Bold, structural, and short hemlines that dominated the London street-style scene. Tailored pinstripe suits paired with neck scarves and loafers, emphasizing the model’s signature boyish charm. Vibrant colors, ribbed knits, and experimental styles, such as her famous newspaper print dress, often accessorized with oversized plastic jewelry, kipper ties, and thick striped tights.
The launch event was heavily documented at a massive press photo-call in London’s West End, featuring Twiggy standing proudly alongside clothing rails filled with her eponymous labels. The collection solidified her status not just as a face for other brands, but as an independent, global fashion force.
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