The billboards that sold the American Way, 1937-1940

This post was originally published on this site

Many Americans first encountered the phrase “the American Way” on huge billboards that by 1938 had sprouted in hundreds of U.S. cities and towns. Shopping for groceries, heading to work, or entering an empty stretch of highway, they were suddenly confronted by a giant tableau of a cheerful American family picnicking, greeting Dad at the […]