The South of France in the 1970s was a sun-drenched blend of old and new. Imagine lavender fields and ancient villages bathed in a warm, languid atmosphere. Days revolved around long lunches, the hum of cicadas, and petanque games.
Fashion was bohemian chic—flowing dresses and linen shirts. While tourism grew, bringing more diverse visitors, the region held onto its core charm: a place to slow down and savor life’s simple pleasures.
These wonderful photos were taken by Peter Marshall from a holiday in Spring in Aix-en-Provence, including visits to -de-Provence, Marseille, Arles etc. in Spring 1974.
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