These amazing photos capture the bold and colorful world of American roadside billboards during the 1980s. Stretching along highways and city streets, the oversized advertisements promoted everything from fast food and cars to cigarettes, soft drinks, and local attractions.
With their bright graphics, oversized lettering, and larger-than-life imagery, the billboards reflect the commercial energy and visual excess of the decade. These images preserve a vivid record of roadside culture and the advertising landscape that once defined so much of the American travel experience.
Everglades Safari billboard, Route 41, Dade County, Florida, 1980
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