In 1930, German Margarine Company Echte Wagner Asked Their Artists to Imagine the Future. Here’s the Results!

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During the first half of the 20th century, a German company called Echte Wagner produced a series of collectible cards centered around future fantasy themes. Initially known for manufacturing margarine, Echte Wagner extensively distributed trade cards throughout Central Europe.

In 1930, True Wagner Margarine introduced a collection of sticker sets designed to be displayed in a book. Among the book’s sections, there was a captivating segment titled “Future Fantasy,” with no credited artist or author.
The illustrations showcased in the book were not only aesthetically pleasing but also displayed ingenious technology that was surprisingly realistic, considering the time. The book itself was titled “Echte Wagner Margarine Album Nr. 3, Serien 12 und 13” (Genuine Wagner Margarine Album No. 3, Series 12 and 13), published in Elmshorn, Holstein, Germany.
Echte Wagner produced a vast array of trading cards, numbering in the hundreds, covering a wide range of subjects such as folklore, transportation, culture, the universe, futurism, and more.
Among these cards, the most captivating ones were those that depicted visions of the future. Each image comes with an explainer on the verso. Remarkably, many of the ideas portrayed on these cards became a reality a century later!
Wireless Private Phone and Television. Everyone now has their own transmitter and receiver and can communicate with friends and relatives. But the television technology has also improved so much that people can speak to each other in real time. Transmitters and receivers are no longer bound to their location, but are always placed in a box of the size of a camera.

The Artificial Island. Since there is no island airport on the shortest route to America, there could be an artificial landing place in the middle of the ocean. Of course, there are hotels, baths, restaurants and a cinema on the island.

Monorails. In order to increase the speed of traffic, we will build single-lane expressways on which carriages run on two wheels, one behind the other. The cars are streamlined to minimize the air resistance. A heavy gyro is installed in the traction unit, the axle of which is resistant to all tilting. To ensure that the train does not jump the rail, which would be a disaster at 500 km, it features stabilization surfaces just like a rocket car.

Rocket Ships. The future of aircraft is rockets. Rockets are installed at the stern. Escaping gases propel the aircraft forward. Nankou is a city on the north coast of China. Because the rocket ship can attain speed of 1000 km, it takes less than 8 hours for the Berlin-Tokyo route. A steamboat takes about 50 days today!

Flying Wings. The Rocket Wing is shaped like a parabola. The lavishly furnished cabins are installed in the wings and hold 400 passengers. Because there is no longer a fuselage, the control fins are located at the ends of the wings. The driver’s cab, from which the rockets are controlled, is in the middle of the crossroads.

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