Born in Neuchâtel in 1888, Swiss artist Eric de Coulon studied architecture at the ETH in Zurich before moving to Paris, where he spent most of his professional life. He is best remembered for having invented the “lettre sujet” (letter – subject), which entailed building the images of products he was promoting using the gigantic letters of their names.
Vintage posters designed by Eric de Coulon
In a totally different manner, Coulon also designed tourist posters, which always reflect an elegant and graceful Art Deco style. His posters “are particularly effective in the way they create an image in which textual and visual elements become virtually inseparable”. He created some strong and dynamic poster with a brilliant sense of composition for the Klausenrennen, the most famous of all the Alpine mountain-climbing car races which was from 1922 to 1934.
Coulon died in 1956 at the age of 68. Here below is a set of impressive vintage posters designed by Eric de Coulon.
Neuchatel Plage, 1925
Schweiz VI Internationales Klausen Rennen, August 1927
Jeunes gens qui hésitez sur le choix d’une profession, Engagez-vous dans les Troupes de la Métropole, 1928
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