Evan-Picone is a seminal name in American fashion, synonymous with the rise of sophisticated, ready-to-wear tailoring for the modern woman.
Founded in 1949 by Charles Evans and Joseph Picone, the brand revolutionized the industry by applying the precision of men’s tailoring to women’s clothing. They first achieved legendary status with the introduction of the “Diva” skirt, a perfectly tailored, self-belted design that offered a level of fit and quality previously unseen in mass-produced garments.
By the 1950s and ’60s, Evan-Picone had become the go-to label for the “career woman,” offering sharp blazers, pleated skirts, and sleek trousers that combined professional authority with feminine elegance.
What truly set Evan-Picone apart was its commitment to fabric and construction, often utilizing fine wools and flannels to create durable yet stylish silhouettes. The brand’s aesthetic epitomized the polished, mid-century “Ivy League” and “Preppy” looks, making it a staple in high-end department stores like B. Altman and Saks Fifth Avenue.
Take a look at these vintage photos to see how Evan-Picone mastered the art of the perfect fit during the golden age of American tailoring.
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| Georgia Hamilton in poppy-red Irish linen shorts by Evan-Picone and hand-yarned white with colorful stripes top by Grobus, photo by Louise Dahl-Wolfe at the Temple of the warriors at Chichen Itza, Yucatan, Mexico, Harper’s Bazaar, May 1952 |
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| Dovima in skirt by Evan-Picone, Vogue, February 1, 1955 |
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| Jean Patchett in Italian velveteen taper pants by Diva tailored by Evan-Picone, Vogue, November 1, 1955 |
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| Anne St. Marie in skirt by Evan-Picone, Vogue, August 15, 1956 |
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| Barbara Mullen in box coat of pale beige cashmere by La Vigna and black wool gabardine straight skirt by Evan Picone, Sally Victor hat, photo by Clifford Coffin, Vogue, January 1956 |
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