Oldsmobile was a brand of American automobiles produced for most of its existence by General Motors. Olds Motor Vehicle Co. was founded by Ransom E. Olds in 1897. It produced over 35 million vehicles, including at least 14 million built at its Lansing, Michigan factory alone.
During its time as a division of General Motors, it slotted into the middle of GM’s five divisions (above Chevrolet, and Pontiac, but below Buick, and Cadillac), and was noted for its testing of groundbreaking technology and designs, most notably the “Rocket V8” engine.
In 1985, over 1 million Oldsmobiles were sold, but by the 1990s, the division was tasked with competing with import brands. When it was shut down in 2004, Oldsmobile was the oldest surviving American automobile marque, and one of the oldest in the world, after Mercedes-Benz, Peugeot, Skoda, and Tatra.
These vintage photos were found by Mark Susina that captured classic Oldsmobiles on streets from the 1950s and 1970s.
Classic Oldsmobile on Collins Avenue, Miami Beach, 1951
Oldsmobile, Florida, 1951
Woman and classic Oldsmobile, 1951
Man and vintage Oldsmobile, New Jersey, circa 1955