This is a commercial ad of Galaxy chocolate which was released in March 2014 in United Kingdom, under the title of “Galaxy: Chase”.
The Breakfast At Tiffany’s star has been brought back to life with CGI technology, which makes the footage seem entirely new. The CGI for this 60 second commercial took a year to replicate Audrey’s face.
The ad is incredibly realistic: Audrey gazes gaminely from a bus window, flirts with a driver and skips through an Italian market-place before eating a square of Galaxy chocolate.
Hepburn’s sons, Sean Ferrer and Luca Dotti, agreed to sell her image to the company, saying their mother was a chocolate fan and would have been “proud” to be in the ad, according to CBS News.
Dove and the commercial producers are inordinately proud of their achievement. The digital effects firm Framestore began by searching for a suitable Hepburn double — someone, ideally, who would “share as many of her features and characteristics as possible.” Filmed over the course of a week on the Amalfi Coast, the cast originally included three women to play Hepburn – their mouth, eyes and body to be fused by the wonders of CGI to bring a 1953 version of her to life – but the final cut only includes two: Jenny Ishammar and Lou-Helene Barbry.
Leave a Reply