Madeleine de Rauch, born Madeleine-Marie-Antoinette Bourgeois in 1896 in Ville-d’Avray (Seine-et-Oise, current department of Hauts-de-Seine), was a Paris couturier who operated between 1932 and 1973. She began designing and making clothes for herself in the 1920s. Friends asked her to make their clothes as well and by 1928, she had opened her own shop under the name “House of Friendship”.
Fashion designs by Madeleine de Rauch in the 1950s
In 1932, Madeleine de Rauch founded her self-named couturier house along with her two sisters and operated it for forty-one years. Renowned for the fluidity of its clothes and the elegance of its sportswear, it reached its peak during the golden age of Parisian couture, after the Second World War.
De Rauch died in 1985 in the 8th arrondissement of Paris, aged 89. These vintage photos captured portraits of classic beauties wearing fashion designs by Madeleine de Rauch in the 1950s.
Model in lovely supple mousseline dress by Madeleine de Rauch, photo by Philippe Pottier, 1952
Joan Whelan in sporty camel-hair coat with high buttoned collar, ball-buttons are leather, vented back is held by martingale, by Madeleine de Rauch, green jersey cap, leather shoulder-bag by Hermès, photo by Philippe Pottier, 1952
Model in Celanese satin cocktail dress by Madeleine de Rauch, photo by Georges Saad, 1952
Model in gray flannel jacket over a skirt of gray, brown and black tweed by Madeleine de Rauch, photo by Henry Clarke, Vogue, September 1, 1952
Pat O’Reilly in black raw silk afternoon dress by Madeleine de Rauch, jeweled clip by Roger Scèmama, photo by Philippe Pottier, L’Officiel, 1952
Leave a Reply