Guy Laroche (1921–1989) was a renowned French fashion designer and the founder of his eponymous fashion house. He is celebrated for his sophisticated yet practical approach to haute couture, with a goal of creating elegant and wearable clothing for women.
After working as an assistant to Jean Dessès, Laroche opened his own atelier in Paris in 1957. His first collection was an immediate success, known for its reintroduction of vibrant colors and for its elegant silhouettes with plunging necklines and backs. He was a pioneer in making high fashion more accessible.
In 1961, Laroche launched a ready-to-wear collection, a significant move that helped democratize fashion. His brand expanded to include men’s ready-to-wear and a line of successful fragrances, including the iconic Fidji and Drakkar Noir.
After his death, the Guy Laroche fashion house continued to operate under a succession of talented creative directors, and his legacy endures as a symbol of French elegance that blended classic tailoring with a fresh, modern sensibility. Below is a collection of beautiful photos showcasing fashion designs by Guy Laroche in the 1960s.
Ina Balke in checked wool suit by Guy Laroche, photo by Jean-Jacques Bugat, 1960
Dorothea McGowan in ginger and black habutai silk dress with a big full pleat in back designed by Guy Laroche, beige jersey salad bowl hat by Lilly Daché, photo by Sante Forlano, Vogue, July 1, 1960
Gitta Schilling in brown and black pin-check tweed jumper dress, the black scarf-collar is slotted through the front, black bands on the 3/4 sleeves, matching tweed hat, by Guy Laroche, photo by Richard Dormer, Harper’s Bazaar UK, September 1960
Laurence Renault-Cane in black chiffon cocktail dress banded in satin by Guy Laroche, photo by Georges Saad, 1960
Laurence Renault-Cane in sparkling fully beaded sheath by Guy Laroche, photo by Georges Saad, 1960
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