Founded in 1879 in Philadelphia by brothers E. Irvin and Clarence Scott, the Scott Paper Company was the world’s largest manufacturer and marketer of sanitary tissue products with operations in 22 countries. Its products were sold under a variety of well-known brand names, including Scott Tissue, Cottonelle, Baby Fresh, Scottex and Viva.
Scott’s Soft-Weve bath tissue ads in the late 1950s
Consolidated sales of its consumer and commercial products totaled approximately $3.6 billion in 1994. The company was acquired by the Kimberly-Clark Corporation in 1995.
In 1957-59, Soft-Weve (by Scott) produced some beautiful fairytale style adverts for their toilet tissue. Featuring glamorous ladies wearing dresses specially designed to match the colorful toilet rolls they so decorously caress, it is easy to forget just what is being advertised!
Model is wearing ball gown by Scaasi for Scott ‘Soft-Weve’ bath tissue ad, 1958
Scott’s Soft-Weve bath tissue ad campaign, Florentine satin negligee designed by Simonetta, 1958
Scott’s Soft-Weve bath tissue ad campaign, gown designed by Count Sarmi, 1958
Scott’s Soft-Weve bath tissue ad campaign, Jan Rylander in sky-blue satin and double chiffon by Fabiani, 1958
Scott’s Soft-Weve bath tissue ad campaign, Mary Jane Russell in silk organza negligee, 1958
Leave a Reply