A Collection of 10 Classic Car Ads From 1980

This post was originally published on this site

The rollout of General Motors’ broad lineup of “X-Car” compact cars for 1980–which consisted of four separate vehicle lines spread across four brands–was a big event in the American automotive industry. Not surprisingly, GM backed up its ambitious new product initiative with a massive presence in TV and magazine advertising.

1980 Dodge Aspen

The rollout of General Motors’ broad lineup of “X-Car” compact cars for 1980–which consisted of four separate vehicle lines spread across four brands–was a big event in the American automotive industry. Not surprisingly, GM backed up its ambitious new product initiative with a massive presence in TV and magazine advertising.
Though launched almost at the same time in 1979, the Buick Skylark, Chevrolet Citation, Oldsmobile Omega, and Pontiac Phoenix were all 1980 models, and the media blitz lasted throughout that calendar year. Here, a collection of 10 classic automotive print ads from 1980:
 

Chevrolet Monte Carlo

Dodge Aspen

Ford Fairmont

International Scout

Lincoln Continental Mark VI

Mercury Zephyr

Oldsmobile Omega

Pontiac Grand Prix

Toyota Celica

1980 Volkswagen Pickup Truck

(This original article was written by Tom Appel, and published on The Daily Drive)

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