Back then, full-service gas stations engaged in numerous marketing ploys to draw you in for fill ups. Unlike today’s gas station stores that are mostly eateries, the old-time gas station was a real service center offering specialized auto repair, tires, oil, batteries and more. The only things in common with today’s gas stations were restrooms and, at best, a small selection of gum, candy bars, crackers and potato chips. Other than that, it was servicing your car and selling gasoline as the primary business plan.
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Since most gas stations offered the same level of service, it took different promotions to get you into their station and most important making sure you came back for more.