Libelle is a weekly women’s magazine published in Amsterdam, Netherlands. It has been in circulation since 1934.
covers of the Libelle in the 1940s
The target audience of Libelle is women aged between 30–55 most of whom are average Dutch women. The weekly mostly features articles about fashion, beauty, culinary, travel, human interest, health, and work. It was almost a kind of unmissable manual for housewives, full of tips to restore items, housekeeping, etc.
Libelle was the thirtieth best-selling women’s magazine in 2001 globally with a circulation of 643,000 copies. By 2016 circulation fell to about 300,000 copies. It kept dropping since, at a rate of about 20,000 annually.
Here below is a set of vintage photos that shows covers of the Libelle in the 1940s.
Leave a Reply