Born 1947 in Breckenridge, Minnesota, American model and fashion designer Cheryl Tiegs began working as a model came when she was 17, after the editorial staff at Glamour saw the Cole’s bathing suit ad.
Frequently described as the first American supermodel, Tiegs is best known for her multiple appearances on the covers of the Sports Illustrated Swimsuit Issue and TIME and for her 1978 “Pink Bikini” poster, which became an iconic image of 1970s pop culture.
In 1980, Tiegs launched a signature line of clothing and accessories for Sears. The first retail venture by a supermodel, the Cheryl Tiegs collection neared $1 billion in sales by 1989. Tiegs was credited with helping the retail chain’s 1980s turnaround, and once again appeared on the cover of TIME, this time for a cover story titled “Sassy Sears.”
In 1995, Tiegs established “Cheryl Tiegs Sportwear,” which sold exclusively on QVC. She also developed a line of wigs and hair accessories for Revlon.
Take a look at these glamorous photos to see the beauty of Cheryl Tiegs in the 1970s.