The heyday of disco fashion blossomed from the music played at gay underground New York clubs such as the Loft, Tenth Floor, and 12 West in the early 1970s. Other clubs such as Infinity, Flamingo, the Paradise Garage, Le Jardin, and the Saint launched a disco culture that brought with it an anything-goes attitude and all-night dancing.
Studio 54 became the place to be seen in disco clothing such as boob-tubes, platform shoes, flared trousers and body-conscious shapes dressed in lurex, glitter and crazy patterns or colours. Studio 54 played an essential role creating the nightclub scene that is still with us today – a place where people dress to be noticed and in the latest fashion.
The successful movie Saturday Night Fever (1977) ensured that disco hung around for a few years before becoming very unfashionable when Punk Rock and New Wave became the new anti-fashion fashion. Below are 30 vintage photographs that show just how crazy 1970s disco really was…
A group of people get down on a mirrored dance floor, circa 1978. (David Redfern / Redferns)
Actor and singer Grace Jones gives a big smile to the camera while partying at Studio 54 in New York City, 1978. (Rose Hartman / Getty Images)
Metallic-painted dancers at a disco club perform on stage in New York City, 1978. (Waring Abbott / Getty Images)
A woman known as “Disco Granny” dances with a young man at Studio 54, circa 1978. (Images Press / Getty Images)
A crowd of dancers at the disco club in New York City, 1978. (Waring Abbott / Getty Images)