Julian Rose was a prominent but often underappreciated British fashion designer whose eponymous label flourished in London’s Mayfair district, particularly during the post-World War II opulence of the 1950s and early ’60s.
Operating from his fashion house at 52 South Molton Street, Mayfair, London, Rose was known for his glamorous and meticulously crafted evening wear, bridal gowns, and sophisticated day dresses. He was a significant figure in the London couture scene, frequently featured in the editorial pages and advertisements of British Vogue, where his collections were modeled by stars like Barbara Goalen. His designs often embraced the period’s extravagant silhouette, incorporating detailed embellishments like sequins and embroidery.
Although his name may be less familiar today than his contemporaries, Julian Rose was a highly sought-after couturier whose coveted pieces were famously worn by stylish women of the time, including reports of them being seen on Audrey Hepburn.
Barbara Goalen in silk ombré chiffon evening dress by Julian Rose, Harper’s Bazaar, September 1950
Barbara Goalen in an “all occasion” suit from Julian Rose, Vogue UK, February 1951
Barbara Goalen in beautiful velvet and tiered taffeta dress by Julian Rose, Harper’s Bazaar UK, November 1951
Barbara Goalen in cocktail suit in gold and black brocade by Julian Rose, Harper’s Bazaar UK, September 1951
Barbara Goalen in evening dress by Julian Rose at Dickins & Jones, Harper’s Bazaar UK, October 1951
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