Glamorous Kodachrome Slides of Booth Models From the 1950s

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In the 1950s, booth models—sometimes called “exhibition girls” or “trade show models”—played a glamorous and highly visible role at fairs, conventions, and promotional events. Dressed in stylish outfits that reflected the sleek optimism of postwar design, these women were hired to attract attention, demonstrate new products, and embody the excitement of modern consumer culture.

They could be found at automobile shows, technology fairs, and even local exhibitions, posing with cars, appliances, or gadgets while engaging visitors with charm and professionalism. The booth model of the 1950s was as much a symbol of the era’s fascination with progress and modern living as the products they showcased.

Take a look at these glamorous Kodachrome slides capturing booth models from the mid-1950s in all their vivid color and timeless charm.