Jerry Plucer-Sarna was a multi-talented artist and photographer known for his work in fashion and advertising. Born in 1904, he began his career as an illustrator in Paris, creating drawings for publications like Vogue and Harper’s Bazaar. His work for these magazines caught the attention of editors, leading to him becoming a full-time collaborator.
In the 1940s, as photography became more prominent in fashion, Plucer-Sarna transitioned from illustration to photography. He was noted for his innovative approach, shooting models in real-world settings rather than just in a studio. His subjects included famous figures like Marlene Dietrich and Lauren Bacall.
After the war, Plucer-Sarna continued to work in both photography and painting, focusing on advertising campaigns for major brands. He later returned to France and continued his artistic pursuits until his death in 1991. Take a look at these vintage photos to see Jerry Plucer-Sarna’s fashion and advertising work from the 1940s.
Elise Daniels and model in Everfast cotton dresses, photo by Jerry Plucer, Harper’s Bazaar, April 1945
Lisa Fonssagrives in supple Onondaga crêpe dress in a ballerina print styled by Philip A. Vogelman, dress and hat by Ben Reig, photo by Jerry Plucer, Vogue, February 1, 1945
Model in contrasting light and dark Enka rayon and crêpe dress by ETA, photo by Jerry Plucer, Harper’s Bazaar, February 1945
Model in lovely portrait dress in a Ponemah rayon in Cat Tail print designed by Louise Barnes Gallagher for Bonwit Teller, photo by Jerry Plucer, Vogue, February 15, 1945
Models in beautiful Everfast fabric dresses by Joset Walker, photo by Jerry Plucer, Harper’s Bazaar, May 1945
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