These amazing images, which were discovered by TopFoto in their extensive archives, have revealed the post-World War Two invention of inflatable bras as women strived to look like Marilyn Monroe in 1952.
Christian Dior exploded the gloom of wartime fashions in 1947 with the “New Look” and by 1952, if you didn’t have the natural assets of that year’s “it girl” Marilyn Monroe how could you get the rocket bosoms necessary for the perfect fit of your Dior-inspired fashions?
US lingerie pioneers La Resista Corset Co. of Bridgeport, Connecticut, had the answer: inflatable assets under the brand name Tres Secrete. Tres Secrete had plastic pads inside the cups that could be blown up using a small straw.
Four models show how to use the Trés Secrete bra, developed by La Resista Corset Co. in Connecticut.
The bra was available in two styles: with straps, center, and strapless, left and right.
Models demonstrating how to inflate the bras.
A model in 1952 takes to the stage to debut the bra, which is known as the Trés Secrete.
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