35 Amazing Pics Capture Billboards of the U.S in the Late 1970s and ’80s

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John Margolies was an architectural critic, photographer, and author who was noted for celebrating vernacular and novelty architecture in the United States, particularly those designed as roadside attractions.

Starting from the mid-1970s, he began to photograph sites during long road trips, since he was concerned these sites would be displaced by the growing modernist trend. He was credited with shaping postmodern architecture and recognizing buildings that would be added to the National Register of Historic Places through his documentary work.

Starting in 2007, The Library of Congress began to acquire his photographs, and created the public domain John Margolies Roadside America Photograph Archive in 2016, consisting of 11,710 scans of color slides taken by Margolies.

These amazing pics are part of his work that John Margolies photographed billboards of the U.S in the late 1970s and 1980s.

Crystal Cave billboard, Route 65, Springfield, Missouri, 1979

Marineland billboard, Florida, 1979

Wigwam Village Number 2 billboard, Route 31W, Cave City, Kentucky, 1979

Alamo Plaza Hotel Courts billboard (wreck), Route 17, Georgia, 1979

Call of the Wild Museum billboard, Route 60, Van Buren, Missouri, 1979

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