Chéri Hérouard (1881–1961) was a prolific French illustrator who became a defining figure of the “Golden Age” of French magazine art. He is most famously associated with the iconic publication La Vie Parisienne, where he contributed breathtaking illustrations for over 40 years.
Hérouard was a master of the Art Deco style, known for his incredible precision, elegant line work, and a distinctively playful, often mischievous, sense of storytelling. His work often featured ethereal, doll-like women in elaborate, imaginative costumes or whimsical, flirtatious settings.
Beyond mere fashion, his illustrations captured the “Joie de Vivre” of early 20th-century France, blending high-society glamour with a dreamlike, theatrical aesthetic that remains highly collectible today.
La Vie Parisienne, “Madelon”, circa 1915
La Vie Parisienne, April 3, 1915
La Vie Parisienne, circa 1915
La Vie Parisienne, May 1, 1915
“La Casque d’un Poilu de 1417”, La Vie Parisienne, 1917
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