Free Booklet From the 1950s Shows You How to Train Your Wife in 5 Easy Lessons

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Where do we even start with this one? This ad offers a free booklet for men to train their wives just like they would teach a loyal and obedient dog to greet them when they get home, fetch their slippers, and stay quiet beside them or at their feet.

Among the promised results of these lessons are the woman’s ability to attentively respond to verbal cues like the snapping of fingers. This particular gesture is extremely offensive because it tells the man he can treat his wife like he would any attendant at a disreputable dive bar. The wife is likewise expected to massage her husband’s feet, bring him ice-cold beer, and grant all his requests—including sexual demands since she is supposed to wear nothing but a cellophane wrap.
Hopefully, the Committee for a Better America realized how offensive and backward this ad is because the country has become a better place when advancements toward gender equality were made.

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