Get A Leg Up With Lee: 12 Impressive Ads That Defined the ’70s Men’s Jeans

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Founded in 1889 by Henry David Lee at Salina, Kansas, Lee is an American brand of denim jeans, owned by VF Corporation, the largest apparel company in the world.

During the 1960s the company expanded to 81 countries and in 1969 was acquired by VF Corporation, becoming a brand. Lee aired its first television advertisement, which promoted Lee western wear. Within the United States, the company spends more than $40 million per year on advertising.

Lee‘s headquarters is currently in Merriam, Kansas, just outside Kansas City, Missouri. The company states that they are an international retailer and manufacturer of casual wear and work wear and that they have more than 400 employees in the United States. In Australasia, the brand is owned by Pacific Brands since 2007, after it was acquired from Yakka.

As of 2005, Lee‘s jeans have been manufactured by Arvind Mills in a number of small factories in Chamarajanagar, India. 60,000 workers produce 5,000 pairs of jeans a day.

Here below is an impressive ad photo collection that Lee launched for its male jean styles in the 1970s.

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