These cheesy vintage gaming ads from 1980s Japan offered consumers a sense they were hot, sexy, in control and tough. They depict the retro-gaming covers and the first golden age of video games.
History, traditional culture, and social standing were no longer the dominant forces in shaping young people’s lives. It was now about who could afford to buy a games consul and spend their money in gaming arcades. It was a revolutionary moment, unlike these ads for the likes of Nihon Bussan, Sega, and Capcom, which relied mainly on text, hot young women, muscled-up beefcake guys and dayglo bright colors to sell their products.