21 Soviet Sport Propaganda Posters From the Mid-20th Century

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Propaganda posters were among the most significant tools for influencing public opinion in the Soviet Union. The text that accompanied each poster was a clear and explicit message for the public, while the use of specific techniques would indirectly and subconsciously transmit a message in favor of or against an opinion, a person or a political choice.

The Soviet Union gave rise to the “Russian avant-garde” modern art movement. Alongside the stirring socio-economic developments of the early twentieth century, artists seemed to reject the past and seek innovative forms of expression in various types of art. These propaganda posters took pride in the country’s athletes and ignited public passion for sports.

1. Be hardy, if you want to be healthy!

Victor Koretsky, Vera Gutsevich, 1950

2. Eat diversely, regularly and moderately. Getting fatter means getting older!

Boris Reshetnikov, 1958

3. Sport is health, will power and bravery!

Nikolay Tereschenko, 1952

4. Sport is health and beauty!

ca. 1950s

5. You may not be a champion, but you must be in good shape!

Alexander Daineka, 1933

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